- From
- Your biggest client
- To
- You
- Subject
- Results
Hi, numbers were soft again last month. Can we get on a call Friday to talk about the direction?
For marketing agencies
Show clientsthe resultsthey’repaying for.
Clarity Lanes ranks all of Canada at an extremely granular level on local demographics and Facebook’s own reach, then pushes the result into any client’s ad set in one click.
Why clients leave
You know this email.
Your reply, with Clarity Lanes
We cut the areas that weren’t paying off and moved the budget to neighbourhoods that look like your buyers. It’s live. Here’s the map.
What’s really going on, and the fix
Broad targeting burns the budgetRank every neighbourhood before you spend a dollar.Reports with no “why”Show the map behind every decision. Every number has a source.Hours lost in Ads ManagerOne click per ad set. Undo included.
The workflow
Brief to live ad set in four moves.
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1
Draw the territory
A radius around the client’s store, a city, a province or the whole country.
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2
Describe the buyer
Switch on the topics that describe the buyer (income, age, family, housing, language and 38 more) and weight each one.
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3
Rank and tick
Every area gets a score. Keep the top share, tick by hand or Shift-click a range.
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4
Push to Facebook
Pick the client’s ad account, campaign and ad set, then include or exclude. Ads Manager opens on the ad set so you can check it.
The toolkit
Built for the way agencies work.
Live campaign status
Active, paused and archived campaigns and ad sets, marked at a glance.
Include or exclude
Add areas to an ad set’s locations or to its exclusions, round after round.
Top 25 first
Send the strongest 25, check them, then add the remaining in one click.
Undo and reset
Take back the last change, or reset an ad set to the whole country.
Nothing else touched
Budgets, creative, bids and schedules stay exactly as they were.
Shareable views
Every map is a link: hand a set of criteria to a colleague and reuse it on the next brief.
Why agencies stay
Built to grow with your roster.
- 1
Dozens of local clients, one login
A dentist, a gym, a real-estate office: draw each client’s radius, rank it, and push it to that client’s own ad account. Every map is saved as a link for the next round.
- 2
Price the plan before the spend
Facebook’s measured reach for every area tells you how many people a plan can reach before a dollar goes out. Use it for media plans, quotes and realistic expectations.
- 3
Follow your clients abroad
The same tool in 11 countries, from the United States and the United Kingdom to Australia and Singapore. When a client expands, you don’t need a new vendor.
New business
Walk into the pitch with their market already mapped.
Build the prospect’s geography before the meeting: who lives where, what they earn, how many of them Facebook can reach. Put the map in the deck, with a source for every number.
Your new edge, in numbers
- 57,932neighbourhood blocks
- 43topics to rank on
- 37Mpeople
Official public statistics · Facebook Marketing API
Services
What you get.
Our services include a combination of strategy calls and access to our proprietary data models.
Strategy calls
Sessions with your strategists, and with your clients when it helps, to turn a brief into criteria, territories and a targeting plan.
Proprietary data models
Your team’s access to the Clarity Lanes platform: demographics, income, housing and Facebook reach for every area, scored for each client’s buyer and ready to push to Facebook.
Where we work
Our services are currently available in
Asia
- Malaysia
- Philippines
- Singapore
Europe
- Austria
- France
- Germany
- Switzerland
- United Kingdom
North America
- Canada
- United States
Oceania
- Australia
Confidentiality
Confidential by default.
Due to the sensitive nature of our services, we guarantee confidentiality to everyone who works with us, including consultants, contractors, and marketing agencies that white-label our services.
No client list
We don’t publish who we work with, on this website or anywhere else.
No talk of past work
We never discuss a client’s work, past or present, unless that client has expressly agreed to it.
White-label welcome
Agencies can offer our maps and analysis under their own name. Their clients never need to hear ours.
Get a quote
Bring us the account you’re worried about.
We’ll bring the geography.
What happens next
- 1You tell us where and who you need to reach.
- 2We send back a first map of that market, free.
- 3We agree on the plan and the price. Nothing is binding before that.
Or write to us directly: [email protected]