Clarity Lanes
For large corporations
A national campaign pays for every neighbourhood it reaches, including the ones where your product is out of budget. Clarity Lanes ranks all of Canada at an extremely granular level by income, home values and life stage, and keeps your Facebook budget where people can buy.
Median household income by area · ▲▼ vs. the median area ($89,000)
Run the numbers
Slide to the household income your customers need. Every bar below is an area of Canada: its width is the people who live there, its height their median household income.
Areas, poorest to richest · bar width = people · height = median household income
62% of Canadians live in areas where most households earn less than $100,000.
That’s 75% of the Facebook reach measured across Canada.
A national campaign pays to reach them anyway. Clarity Lanes takes them out.
Show me my market| Customers’ income starts at | People in areas below it | Facebook reach in areas below it |
|---|---|---|
| $60,000 | 14% | 11% |
| $70,000 | 26% | 28% |
| $80,000 | 39% | 42% |
| $90,000 | 50% | 62% |
| $100,000 | 62% | 75% |
| $110,000 | 72% | 87% |
| $120,000 | 81% | 93% |
| $130,000 | 87% | 97% |
| $140,000 | 92% | 99% |
| $150,000 | 95% | 99% |
Median household income and population: official public statistics, for every area of Canada; the few missing incomes are filled from neighbouring areas. An area’s median means half its households earn less. Facebook reach: Facebook Marketing API, November 2026.
Where the money goes
Compare candidate sites before you sign the lease: draw the same radius around each address and see the people, incomes, homes and Facebook reach inside it. Once you open, advertise to exactly that catchment.
Put a new product only in front of the households whose income and homes match its price. One slider keeps the top half, the top quarter or the top tenth of areas.
See the people, homes, home values and Facebook reach in any city, province or radius, and put the budget where your buyers are.
Mother tongue, language at home and official languages, neighbourhood by neighbourhood, so the French and English campaigns each go where they’re understood.
Send the areas you don’t want into your ad set’s exclusions in one click, round after round, without touching anything else in the campaign.
Also on the map
Draw a radius around your existing stores, or tick the areas you already cover, and send them to your ad set’s exclusions. The budget goes to people who don’t know you yet.
Rank areas on the same criteria to find test and control regions with matching incomes, ages and homes, so a pilot tells you something before the national launch.
Young children for family products, older residents for health and retirement, renters for moving, furniture and first mortgages, older owned homes for renovation and insurance.
Occupations, commutes and languages, neighbourhood by neighbourhood: aim recruitment ads at people who can do the job and live close enough to get there.
The model
Switch on any of 43 topics, from income and home value to age, family, language and commute, and give each a weight from one to three.
With no other criteria on, the ranking is pure household income: keep the top 50% and the lower half drops away.
Every area shows the reach Facebook measured for it, and areas Facebook can’t target are greyed out before you send.
Due diligence
Official public statistics and the Facebook Marketing API. Every figure says where it comes from.
Statistics about areas only. Nothing about any individual customer is used or needed.
Clarity Lanes changes only the locations of the ad set you choose. Budgets, creative and everything else stay as they are, and every change can be undone.
The market, in numbers
Official public statistics · Facebook Marketing API
Services
Our services include a combination of strategy calls and access to our proprietary data models.
Working sessions with your marketing, media and insights teams: we size your market, define the criteria that describe your buyer and turn them into a targeting plan.
Your own access to the Clarity Lanes platform: income, housing, life-stage and Facebook reach data for every area of Canada, scored for your customer.
Where we work
Confidentiality
Due to the sensitive nature of our services, we guarantee confidentiality to everyone who works with us, including consultants, contractors, and marketing agencies that white-label our services.
We don’t publish who we work with, on this website or anywhere else.
We never discuss a client’s work, past or present, unless that client has expressly agreed to it.
Agencies can offer our maps and analysis under their own name. Their clients never need to hear ours.
Get a quote
We’ll show you who can afford it.
What happens next
Or write to us directly: [email protected]