Strategy calls
Sit down with us and your campaign manager or digital director. We map your riding or your file, set the criteria and build a targeting plan your team can run through election day.
Campaigns · Parties · Public affairs
Know everystreet beforeelection day.
Clarity Lanes maps every riding at an extremely granular level: who lives on each street, and how it voted. Then it puts your Facebook ads on exactly the streets you need.
343ridings
The problem
A riding is not one electorate.
It’s a patchwork of neighbourhoods that vote, rent, earn and speak differently. Treat it as one and you pay to persuade people who’ve already decided, while missing the streets that decide the race.
Stop
- Boosting posts to the whole riding
- Knocking on doors at random
- Guessing where your vote stays home
- Briefing officials with national averages
Start
- Ads only where your persuadables live
- Canvass plans built from the data
- Turnout pushes aimed at your strongest streets
- Riding portraits built on official statistics
The playbook
One map for every stage of the campaign.
01 · Months out
Find your base.
Rank every neighbourhood by your party’s share of the latest federal and provincial vote, then layer in the profile of your typical supporter. Your strongest ground rises to the top.
- ●Vote share by party, neighbourhood by neighbourhood
- ●Limit the map to one riding, one city or a radius
- ●Any area’s full profile in one click
02 · Writ period
Find the people still listening.
Choose what makes a persuadable voter for you (young families, renters, seniors, francophones, newcomers) and weight each from one to three. The ranking shows which neighbourhoods are worth the spend.
- ●43 topics to rank on, each with its own weight
- ●Past vote combined with life stage, income and language
- ●Leave out your safest and your weakest areas, so the budget lands where minds can change
03 · Advance polls to E-day
Turn out your strongest streets.
Tick your best areas, pick the ad set carrying your turnout message and send them to Facebook in one click. Exclude the areas you can’t win, so the budget stays where it counts.
- ●Include or exclude areas in your ad sets
- ●Facebook reach measured for each area before you spend
- ●Undo any change, and check the result in Ads Manager
04 · Between elections
Know the riding better than the briefing note.
Before you meet the member, see who lives in the riding: what they earn, whether they rent or own, the languages they speak and how they voted.
- ●Every figure sourced to official statistics or election results
- ●Totals and averages for any riding, city or radius
- ●Share any view as a link
The data
Everything a neighbourhood can tell a campaign.
Every figure describes a place and says where it comes from.
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Past votes
The latest federal result in all 343 ridings and the latest provincial result in every province, carried down to every neighbourhood.
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Who lives there
Age, household types, language at home, citizenship, immigration and origins.
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Money and homes
Household income, jobs and commutes; owners and renters, home values, rents and shelter costs.
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Facebook reach
How many people Facebook can reach in each area, measured by Facebook itself.
Area data only
Public statistics about places.
Clarity Lanes uses no voter lists and no personal profiles. Your ads still run from your own Facebook Page and ad account, under your own authorizations.
Beyond the doorstep
Four more jobs for the same map.
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Message by issue
Housing costs where most people rent, care for seniors where the population is older, transit where commutes are long: each ad set goes to the neighbourhoods its message is about.
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Fundraising
Ask for donations in the higher-income areas that already lean your way, and keep awareness ads for everywhere else.
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In their language
Run the French and English versions of every ad where each language is spoken at home, or in any other language spoken in the neighbourhood.
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Events and launches
Draw a radius around a hall or a campaign office and see who lives within reach before you book it. Then advertise the event to exactly those streets.
Public affairs · Advocacy · Unions
Lobbying starts in the riding.
Members listen when you know their constituents. Public-affairs firms, advocacy groups, unions and charities can see who lives in any riding and reach them with Facebook ads.
- 1
Riding portraits
Who lives in a member’s riding, in plain numbers: income, housing, age, language, origins and past votes.
- 2
Your file’s footprint
Rank neighbourhoods and cities by the people your issue touches most, such as renters, seniors, commuters or young families.
- 3
Grassroots, on target
Point Facebook ads at the neighbourhoods where your issue lands, to build support where members will notice.
Into Facebook
From the map to your ad set in one click.
Connect your Facebook account once. Pick the ad account, the campaign and the ad set, then include or exclude the areas you ticked.
- Only the locations change. Budget, creative and schedule stay as they are
- Send the top 25 first, then add the rest
- Undo the last change, or reset the ad set to all of Canada
The ground, in numbers
- 343federal ridings
- 57,932neighbourhood blocks
- 37Mpeople
- 43topics to rank on
- 321local answers & figures
- 5,161municipalities
Official public statistics · federal and provincial election results · Facebook Marketing API
Services
What you get.
Our services include a combination of strategy calls and access to our proprietary data models.
Proprietary data models
Your own access to the Clarity Lanes platform: past votes, demographics and Facebook reach for all of Canada at an extremely granular level, scored for the voters you need.
Where we work
Our services are currently available in
Asia
- Malaysia
- Philippines
- Singapore
Europe
- Austria
- France
- Germany
- Switzerland
- United Kingdom
North America
- Canada
- United States
Oceania
- Australia
Confidentiality
Confidential by default.
Due to the sensitive nature of our services, we guarantee confidentiality to everyone who works with us, including consultants, contractors, and marketing agencies that white-label our services.
No client list
We don’t publish who we work with, on this website or anywhere else.
No talk of past work
We never discuss a client’s work, past or present, unless that client has expressly agreed to it.
White-label welcome
Agencies can offer our maps and analysis under their own name. Their clients never need to hear ours.
Get a quote
Tell us about your race.
A riding, a province, a national campaign or a file you’re carrying to Ottawa or a provincial capital. Tell us where, and we’ll show you the map.
What happens next
- 1You tell us where and who you need to reach.
- 2We send back a first map of that market, free.
- 3We agree on the plan and the price. Nothing is binding before that.
Or write to us directly: [email protected]